Ashley of The Abundance Group (TAG) came to me in 2020 after feeling overwhelmed and frustrated with their Instagram presence. She felt that her overall profile looked more like a portfolio than a warm and welcoming place for their audience to meaningfully connect with each other. As a seasoned wedding pro who now offers online group coaching with her business partner Dale (who happens to be her amazing dad!), giving people a feeling of community and camaraderie was crucial to TAG’s success on Instagram.
Inside The Project
In the first three months of implementing the new storytelling strategy, Ashley saw her following double in size! That’s not even the best part, though. Along with reaching more wedding pros, she saw her engagement increase from 1.2% to 3%. It continues to climb today. Beyond the numbers, this storytelling strategy has also give Ashley the direction she needed to hire a VA who can now easily implement each tactic, allowing her to work on project she loves and enjoy more time with her family.
The Results
“Before working with Akua, we lacked a real place of connection. During our work, Akua pulled back the curtain and showed us EXACTLY how to intentionally connect with our people!! Not only that, but she helped us double our following in less than three months. We also admired Akua’s happy, “can do” attitude and how she brought laughter and fun into every stage of the project. We highly recommend Akua!”
testimonial from the client
-Ashley Ebert, Co-Founder of The Abundance Group
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