My 7on7

Due to the variety in age groups, we needed to create content that not only connected with players but also their parents. We did this by taking an in-depth look into the type of content being created. We learned that their content did not provide enough value to both audiences. We developed a storytelling strategy that shared the story and journey of how My7on7 came to be. Sharing their story and stories of the players was necessary so the parents would know that My7on7 was not only an elite football program, but they could trust their kids in My7on7's care. We also showcased behind-the-scenes content and what both audiences will gain from choosing my7on7. The content was fun, engaging, and connected with everyone on a deeper level.