All online entrepreneurs can relate this: you love sharing your message on social media and connecting with your followers, but constantly churning out content gets exhausting.
Your success on social media depends on your consistency. How do you show up every day and post new content that your followers will love? Where do you get your new ideas? How do you avoid social media burnout?
In my opinion, the best way to generate new social media content is to utilize strategic storytelling. Keep reading to learn how you can use your own story to make creating content for social media easier and more fun.
Instead of copying someone else’s content ideas or posting about things that don’t matter to you, you can use your own story to connect with your audience. You will have an endless pool of content ideas because they all come from your life!
Don’t worry, you don’t need to have a crazy life to utilize storytelling for social media. Your followers want to know about your day in and day out happenings. Whether that’s your morning routine, a story from school drop off, or an exciting trip, your stories are always unique to you.
Sharing your real life stories with the lessons you’ve learned from them will pull your followers in. They’ll connect with the up close and personal glance you give them into your life because they’ll relate to it. Plus, you can always find ways to connect your stories back to your business.
As you live your life, take notes about what stories can be used for creating content on social media for your business. Become observant and embrace every day. Instead of staring at your phone in line at Starbucks, look up and notice the sights around you. You never know what experience could inspire a new story for your social media channels!
Viral social media trends come and go, but followers stick with the people that show up consistently and stand out from the rest of their feed. It’s tempting to follow the trends (and sometimes it’s a good idea!), but you don’t want your page to look the same as anybody else’s.
Using strategic storytelling helps you stand out with content that can’t be copied because it’s personalized to you. Your followers won’t see anything else like it on their feeds, which will make them want to come back for more.
Showing up on social media is especially hard when it comes to video marketing. A ton of creative entrepreneurs want to skip this part, but it’s important that your followers see your face.
When you utilize your story and share what you are walking through in a video, you are creating content that is original and relatable. Strategic storytelling makes it easier to stay inspired to show up and share what’s happening in your life and business when you are creating content for social media.
Customers gravitate towards influencers and businesses that they share common values with and can support. When you use your own stories to build your social media brand, you can put your value system on full display.
Sharing content that aligns with your values draws the right followers to your business, which makes it easier to convert them into clients or customers.
When creating content, it’s important to always keep your target audience at the top of mind. However, you matter too. If you only create content because you feel like it’s what you have to do, and not what resonates with you, creating content for social media will be a lot harder.
Utilizing strategic storytelling naturally helps you communicate your values and create content that connects to your audience and feels aligned with you.
Creating content for social media doesn’t have to be hard. When you show up as yourself and share your stories, you can love logging on every day.
Are you ready to use your own stories to skyrocket your social media growth? Trust me, there are followers who are waiting for you to show up as your authentic self! However, it’s important that you share your stories the right way with a strategy that will help grow your business.
If you’re ready to learn more about strategic storytelling, check out my Storytelling Intensive. I’ll help you craft social media content that stands out and can’t be copied. We’ll work together to build story-driven strategies to help you stand out online. Apply for the Storytelling Intensive today!