In today’s digital world, content creators and business owners need to show up in many places. From Instagram to an email list to Pinterest, showing up online can quickly become overwhelming if you don’t have the right strategy.
One way to make your online marketing plan less daunting is to outsource and enlist experts to help you. In this blog, we’re going to break down the differences between a copywriter, social media strategist, and storytelling strategist so that you can determine what kind of help you need to grow your business.
A copywriter is a person who writes your text across a variety of channels. Many business owners outsource long-form copy to copywriters, such as blogs, web pages, and email newsletters, to save them time.
Unless you have an in-house copywriter, most of them work as freelancers, so you can hire them on a project-to-project basis. Have you been wanting to publish an ebook, but haven’t found the time to write it yet? A freelance copywriter can do it for you as a ghostwriter.
Some copywriters are SEO experts, so they can use keyword research to create copy that will improve your ranking on Google. You can also hire a copywriter on an ongoing basis to help automate your content. If you want to incorporate a weekly blog or newsletter into your marketing plan but don’t have time to maintain them yourself, a copywriter can do it for you.
A social media strategist crafts and oversees a brand’s marketing plan through its social media channels. If you feel like you’re just publishing random posts without any clear idea of how they will perform, a social media strategist can clean up your channels for you.
They come up with strategies for each social media platform based on who your audience is on each site. Unlike copywriters, who only deal with written text, social media strategists can also help you plan your video and photo content.
A social media strategist also evaluates how your content performs across all of your channels and tweaks your strategy based on how your audience responds to your content.
If you are about to launch a huge new product, release a podcast, or open enrollments for your online course, a social media strategist can create a social media marketing plan to lead up to your launch day.
Like copywriters, a ton of social media strategists work as freelancers. Some may also act as social media managers and take over posting to social media, moderating comments, and replying to messages for you.
A storytelling strategist bridges the gap between a copywriter and a social media strategist. For your marketing plan to succeed, you need more cut-and-paste marketing tactics. Audiences respond to stories, and a storytelling strategist can help you distill your personal story into a successful online presence.
As a content creator and entrepreneur, you know that you need to personally show up in front of your audience to grow your business, but it doesn’t always feel natural. A storytelling strategist can craft a narrative from your life and create an online strategy that guides your audience through your story.
They can help you discover your voice and show up confidently on your social media channels, in your videos, in your newsletter, and more.
When you work with a storytelling strategist, you can finally hone in on your target audience and speak directly to them. Your audience will resonate with you, not just your brand, and it will be easier to convert them into clients.
Copywriters, social media strategists, and storytelling strategists all serve valuable purposes for your brand, but the most important thing is to ensure you’re reaching your ideal audience. The last thing you want is to have a bunch of copy or social media posts that don’t perform for you.
A social media strategist infuses your copywriting and social media posts with a story that aligns with who you are and connects with your audience on a deeper level. The best online marketing strategies only work if you tap into your audience’s emotions.
The world needs your voice and unique story. With a storytelling strategy, you can finally stop speaking into the void and hoping your target market discovers you. Use your story to connect with an audience on a deeper level and grow your business in an authentic way.
Ready to learn more and get started with your own storytelling strategy? Book a consultation call with me today!