storytelling strategist explains how your marketing is costing you sales

Your Marketing is Costing You Sales Because You’re Skipping THIS

Feeling like you’ve tried every marketing strategy out there but still not seeing big results? Well, let’s talk about the magic ingredient you might be missing: storytelling! In my journey as a storytelling strategist, I’ve noticed something pretty universal. When your marketing messages skip the storytelling aspect, it is costing you sales. Without being too harsh, without stories, your audience might not feel that click with you – the kind we both know they should. Let’s change that, shall we?

Before we jump in though – do you know YOUR unique storytelling style? Take my quiz to find out! 


Stories Get Your Customers to Stop Consuming and Start Taking Action

First up, let’s spill the tea on stories. They’re really what turns your audience from passively scrolling to actually getting involved. Picture this: your story sparks a little fire in them, and suddenly, they’re not just scrolling – they’re engaging, clicking, and maybe even sliding into your DMs on Instagram. Why? Because your story hits home. It’s like you’re saying, “I get you,” and they can’t help but lean in.

On top of that, it’s not just about getting them to hit ‘add to cart’. Your stories are a window into what you stand for. On top of stopping their scroll, they’re your chance to show your values, your mission – the whole shebang. It’s about more than just selling; it’s about connecting on a deeper level. In a world where every market is as crowded as a rush-hour subway in Chicago, your stories are your ticket to standing out and making content that STICKS in their minds. It’s what they’ll remember when someone mentions your name. I know I’m biased, but it’s pretty important!


storytelling strategist puts on coat ready to take action and stop having your marketing costing you sales


How to Create Stories That “Bridge the Gap” Between Your Audience and Offers

Using stories to sell your offers is definitely not a one-size-fits-all approach – that’s the reason you’d think of hiring a storytelling strategist. But don’t worry, there are still some practical steps you can take to create stories that effectively bridge the gap between where your audience is now and the amazing offers you have for them.


Know Your Audience Inside and Out

Before you set off on your storytelling journey in the marketing world, take a moment to really get to know your audience. Who are they at the core? Understand their needs, desires, and what bothers them. What makes them tick? Remember, skipping this step in marketing is costing you sales. The more you know about your audience, the more you can tailor your stories to resonate with their unique experiences and aspirations. Dig into surveys, analyze that data, and have real conversations with them. This isn’t just busy work; it’s the key to making your stories hit the mark and connect with your audience.


Craft Compelling Customer Personas

The key here is to focus on one real person as your model. Especially in the beginning! This approach helps to keep any biases at bay, ensuring that your narrative is genuine and relatable. Think about this individual’s needs, challenges, and desires. What makes them tick? What are their day-to-day struggles, and how can your offer make a tangible difference in their lives?

By focusing on this one real person, you’ll be able to craft a story that not only resonates deeply with a specific segment of your audience but also feels incredibly personal and engaging. This targeted storytelling technique ensures that your message hits home, making your audience feel like you’re speaking directly to them and understanding their unique world.


Identify + Refine Relevant Stories

Your marketing is costing you sales, but it doesn’t have to be that way. You’ve already done the heavy lifting by understanding your audience – that’s no small feat. Now, let’s dive a bit deeper. Next, you need to find those stories that truly resonate with your audience’s needs and aspirations. We’re talking about narratives that highlight the transformation and the value-add of your products or services. Whether it’s tales of overcoming hurdles, customer triumphs, or anecdotes that mirror your brand’s ethos and vision, these stories are your secret weapon.

But once you know the story you want to tell, what next? Begin with a compelling hook that grabs attention right off the bat. Chart the course of the challenges encountered and showcase how your offerings provided the much-needed solutions. Use language that’s vivid yet approachable, creating an emotional connection and making your stories stick. Remember, authenticity isn’t just a buzzword here; it’s crucial. Ensure your stories are a true reflection of your brand’s experiences and core values. Once you’ve crafted these narratives, it’s all about refining and iterating them. Keep polishing these stories until they resonate with clarity and purpose. Let’s make your brand’s voice heard loud and clear!


Weave Stories into Your Marketing

We’re all set to make your stories the stars of your marketing show. This isn’t just about giving your website a little zhoosh or making your social media pop. We’re talking email campaigns that people actually want to read and in-person chats that resonate. Here’s a bonus tip: storytelling shouldn’t be a one-and-done deal.  Don’t forget to gently nudge your audience back to your products or services, using the same stories again and again.


Encourage Audience Engagement

Finally, don’t just tell your stories; invite your audience to jump right into them. Urge them to share their own experiences, thoughts, and reviews – it’s like giving them a mic at your show. This user-generated content isn’t just fluff; it weaves their voices into your brand’s narrative, making it richer and more relatable. Create spaces for conversation and genuine interaction. Let them see a bit of themselves in every story you tell. As someone who lives and breathes storytelling strategy, when your audience feels like co-authors of your brand story, that’s when the magic really happens! THIS is one of the most powerful things you can do to make sure your marketing isn’t costing you sales.


girl on laptop writing about why the lack of storytelling in your marketing is costing you sales


Using Storytelling to Make Sure Your Marketing Is Not Costing You Sales

I might be a tad biased, but in my book, stories are the secret sauce that transforms your audience from mere onlookers to active players in your brand’s journey. So, here’s the deal: if you’re NOT weaving stories into your marketing, guess what? Your marketing is costing you sales. To really tap into the superpower of storytelling, start with the steps I’ve laid out. But remember, it’s a practice, not a one-off effort. Stories are living, breathing things – they’re not just “set it and forget it”; they evolve and flourish alongside you and your business.

If you’re geared up to take your business’s storytelling to the next level and drive some serious results, I’m here for it. Take this quiz to find out YOUR unique storytelling style (and then I will teach you how to make more sales in your business with it!).