We’ve all been there. You’re getting ready for Black Friday, your inbox is blowing up with emails, and let’s be honest, 90% of them go straight to the trash. Now, imagine if your emails could avoid that dreaded “delete” button and actually stand out. Yeah, that’s the goal. But here’s the thing—Black Friday email marketing […]

We all know email marketing is something we should be doing, but actually sending those emails can feel like a chore. That’s where a solid email marketing strategy—focused on storytelling—comes in! Storytelling turns your emails into content people actually want to read. Why? Because everyone loves a good story! It’s human, relatable, and taps into […]

If you’ve ever heard me speak, you know that storytelling isn’t just about spinning tales—it’s a transformative tool that can elevate your business, make your brand unforgettable, and connect you deeply with your audience. Storytelling transformed my life and business and today, as a storytelling strategist, I’m taking you on a journey through how I […]

So, you’ve decided to jump into the world of content creation, but you’re not exactly thrilled about showing your face to the world. Maybe you’re a little camera-shy, or perhaps you just like the idea of keeping your private life, well, private. Before we get into the nitty-gritty, here’s the million-dollar question: is the faceless […]

If you’re a small business owner trying to make waves in the overwhelming ocean of social media, you’ve probably felt like you’re drowning in digital marketing challenges. Trust me, I’ve been there, done that, and got the “I Survived Algorithm Changes” t-shirt. But fear not! I’m here to throw you a lifeline and help you […]

So, you’ve finally read the infamous “Building a Story Brand” book that everyone and their mother recommends and now you’re sitting there wondering, “What’s next?” If so, I get it. While StoryBrand lays a solid foundation for understanding the basics of storytelling in marketing, I believe it’s just that—a foundation. Here’s my hot take and […]

Ever caught yourself scrolling through your feed and wondering why you pause on some posts while others barely get a glance? I’m willing to bet that what you’re seeing is the magic of great storytelling doing its thing. And while I know that might sound cheesy (and I’m a little biased as a storytelling strategist), […]

Who is Reesa Teesa, you ask? Or are you part of the large population of Tiktok-watchers who already know 😂 In case you missed it, Reesa Teesa is the TikTok sensation who pretty much owned the internet earlier this year with her gripping 50-part series called ‘Who TF Did I Marry?’. With over 9+ hours […]

In a world overflowing with digital innovations and more content than we know what to do with, storytellers have turned to AI to try to keep up. The only problem is, is the content any good? AI can’t tell YOUR story for you, so what can it do? In this week’s blog post, we are […]

Ah, storytelling. It’s not just for bedtime tales or blockbuster movies. Today, I’m lifting the curtain on exactly how to leverage storytelling to make more sales in your business. Get ready because I don’t want this blog post isn’t just another item on your reading list (or another tab you have open). I want to […]

Feeling like you’ve tried every marketing strategy out there but still not seeing big results? Well, let’s talk about the magic ingredient you might be missing: storytelling! In my journey as a storytelling strategist, I’ve noticed something pretty universal. When your marketing messages skip the storytelling aspect, it is costing you sales. Without being too […]

Whether you dream of commanding the stage with confidence, captivating listeners on your podcast, or simply leaving a lasting impression in the minds of your audience, I’m here to help. And the secret to helping you become a better speaker? STORYTELLING. So it goes without saying, you are in the right place. Through the power […]