The Importance of Storytelling in Marketing for Small Business Owners

Storytelling is the secret that makes brands memorable and magnetic. It’s not just about selling a product—it’s about creating connections, sparking emotions, and turning audiences into loyal communities. As someone who knows the power of a good narrative, I can tell you this: the importance of storytelling in marketing is only growing. Think about it. […]

Storytelling is what makes brands unforgettable and keeps them center stage. As a storytelling strategist, I know firsthand how the right narrative can transform how people see, feel about, and connect with your brand. Moving into 2025, storytelling trends are evolving faster than ever (and trust me, you want to stay ahead of the curve). […]

We’ve all been there. You’re getting ready for Black Friday, your inbox is blowing up with emails, and let’s be honest, 90% of them go straight to the trash. Now, imagine if your emails could avoid that dreaded “delete” button and actually stand out. Yeah, that’s the goal. But here’s the thing—Black Friday email marketing […]

We all know email marketing is something we should be doing, but actually sending those emails can feel like a chore. That’s where a solid email marketing strategy—focused on storytelling—comes in! Storytelling turns your emails into content people actually want to read. Why? Because everyone loves a good story! It’s human, relatable, and taps into […]

If you’ve ever heard me speak, you know that storytelling isn’t just about spinning tales—it’s a transformative tool that can elevate your business, make your brand unforgettable, and connect you deeply with your audience. Storytelling transformed my life and business and today, as a storytelling strategist, I’m taking you on a journey through how I […]

So, you’ve decided to jump into the world of content creation, but you’re not exactly thrilled about showing your face to the world. Maybe you’re a little camera-shy, or perhaps you just like the idea of keeping your private life, well, private. Before we get into the nitty-gritty, here’s the million-dollar question: is the faceless […]

If you’re a small business owner trying to make waves in the overwhelming ocean of social media, you’ve probably felt like you’re drowning in digital marketing challenges. Trust me, I’ve been there, done that, and got the “I Survived Algorithm Changes” t-shirt. But fear not! I’m here to throw you a lifeline and help you […]

Today we’re tackling a topic that might hit close to home for many of us: the struggle with poor organization in business. Did you know that one in five independent business owners have actually lost money due to a lack of organization? That’s a pretty sobering statistic! But don’t worry, we’re not here to dwell […]

If you’re thinking about starting a podcast (or upping the quality of your current tech tools), I’m going to share exactly why I love Riverside for podcasting today. If you’ve tuned into my podcast Here’s the Tea with Akua (and if you haven’t, what are you waiting for?), you’ve experienced the audio magic firsthand. But […]

So, you’ve finally read the infamous “Building a Story Brand” book that everyone and their mother recommends and now you’re sitting there wondering, “What’s next?” If so, I get it. While StoryBrand lays a solid foundation for understanding the basics of storytelling in marketing, I believe it’s just that—a foundation. Here’s my hot take and […]

If you’re a small business owner, you know referrals are like GOLD! They drive growth and bring in new clients (and they’re usually kind of the best clients, right?). But how do you get more referrals? It probably won’t surprise you that I believe the secret lies in the power of storytelling! Yes, you read […]

Ever caught yourself scrolling through your feed and wondering why you pause on some posts while others barely get a glance? I’m willing to bet that what you’re seeing is the magic of great storytelling doing its thing. And while I know that might sound cheesy (and I’m a little biased as a storytelling strategist), […]