Storytelling is the secret that makes brands memorable and magnetic. It’s not just about selling a product—it’s about creating connections, sparking emotions, and turning audiences into loyal communities. As someone who knows the power of a good narrative, I can tell you this: the importance of storytelling in marketing is only growing. Think about it. […]

Storytelling is what makes brands unforgettable and keeps them center stage. As a storytelling strategist, I know firsthand how the right narrative can transform how people see, feel about, and connect with your brand. Moving into 2025, storytelling trends are evolving faster than ever (and trust me, you want to stay ahead of the curve). […]

We’ve all been there. You’re getting ready for Black Friday, your inbox is blowing up with emails, and let’s be honest, 90% of them go straight to the trash. Now, imagine if your emails could avoid that dreaded “delete” button and actually stand out. Yeah, that’s the goal. But here’s the thing—Black Friday email marketing […]

If you’ve ever heard me speak, you know that storytelling isn’t just about spinning tales—it’s a transformative tool that can elevate your business, make your brand unforgettable, and connect you deeply with your audience. Storytelling transformed my life and business and today, as a storytelling strategist, I’m taking you on a journey through how I […]

Today we’re tackling a topic that might hit close to home for many of us: the struggle with poor organization in business. Did you know that one in five independent business owners have actually lost money due to a lack of organization? That’s a pretty sobering statistic! But don’t worry, we’re not here to dwell […]

If you’re thinking about starting a podcast (or upping the quality of your current tech tools), I’m going to share exactly why I love Riverside for podcasting today. If you’ve tuned into my podcast Here’s the Tea with Akua (and if you haven’t, what are you waiting for?), you’ve experienced the audio magic firsthand. But […]

If you’re a small business owner, you know referrals are like GOLD! They drive growth and bring in new clients (and they’re usually kind of the best clients, right?). But how do you get more referrals? It probably won’t surprise you that I believe the secret lies in the power of storytelling! Yes, you read […]

Oh, get ready to upgrade your podcast game because today, I’m spilling all the deets on the best podcast equipment in 2024. Whether your new to podcasting and just starting your own show, or you’re ready for an equipment upgrade, I’m excited to share what I’ve tried and/or heard works well no matter what stage […]

Who is Reesa Teesa, you ask? Or are you part of the large population of Tiktok-watchers who already know 😂 In case you missed it, Reesa Teesa is the TikTok sensation who pretty much owned the internet earlier this year with her gripping 50-part series called ‘Who TF Did I Marry?’. With over 9+ hours […]

In a world overflowing with digital innovations and more content than we know what to do with, storytellers have turned to AI to try to keep up. The only problem is, is the content any good? AI can’t tell YOUR story for you, so what can it do? In this week’s blog post, we are […]

While we near the end of what’s possibly the longest month ever, I wanted to share some of the top business lessons I’ve heard as the host of Honeybook’s Independent Business Podcast to help us all keep up that new year energy (and hit some of the goals we have set four ourselves this year!). […]

Ah, storytelling. It’s not just for bedtime tales or blockbuster movies. Today, I’m lifting the curtain on exactly how to leverage storytelling to make more sales in your business. Get ready because I don’t want this blog post isn’t just another item on your reading list (or another tab you have open). I want to […]