Top Digital Marketing Challenges (+ How to Solve Them)

If you’re a small business owner trying to make waves in the overwhelming ocean of social media, you’ve probably felt like you’re drowning in digital marketing challenges. Trust me, I’ve been there, done that, and got the “I Survived Algorithm Changes” t-shirt. But fear not! I’m here to throw you a lifeline and help you […]

If you’re thinking about starting a podcast (or upping the quality of your current tech tools), I’m going to share exactly why I love Riverside for podcasting today. If you’ve tuned into my podcast Here’s the Tea with Akua (and if you haven’t, what are you waiting for?), you’ve experienced the audio magic firsthand. But […]

So, you’ve finally read the infamous “Building a Story Brand” book that everyone and their mother recommends and now you’re sitting there wondering, “What’s next?” If so, I get it. While StoryBrand lays a solid foundation for understanding the basics of storytelling in marketing, I believe it’s just that—a foundation. Here’s my hot take and […]

If you’re a small business owner, you know referrals are like GOLD! They drive growth and bring in new clients (and they’re usually kind of the best clients, right?). But how do you get more referrals? It probably won’t surprise you that I believe the secret lies in the power of storytelling! Yes, you read […]

Ever caught yourself scrolling through your feed and wondering why you pause on some posts while others barely get a glance? I’m willing to bet that what you’re seeing is the magic of great storytelling doing its thing. And while I know that might sound cheesy (and I’m a little biased as a storytelling strategist), […]

Oh, get ready to upgrade your podcast game because today, I’m spilling all the deets on the best podcast equipment in 2024. Whether your new to podcasting and just starting your own show, or you’re ready for an equipment upgrade, I’m excited to share what I’ve tried and/or heard works well no matter what stage […]

Who is Reesa Teesa, you ask? Or are you part of the large population of Tiktok-watchers who already know 😂 In case you missed it, Reesa Teesa is the TikTok sensation who pretty much owned the internet earlier this year with her gripping 50-part series called ‘Who TF Did I Marry?’. With over 9+ hours […]

In a world overflowing with digital innovations and more content than we know what to do with, storytellers have turned to AI to try to keep up. The only problem is, is the content any good? AI can’t tell YOUR story for you, so what can it do? In this week’s blog post, we are […]

Let’s spill the tea on something I recently dove headfirst into – revamping my email nurture sequence in Flodesk. And oh, what a journey it’s been! As a storytelling strategist, I’m always preaching the gospel of the power of stories, but applying that to my own emails? Let’s just say – it was fun putting […]

While we near the end of what’s possibly the longest month ever, I wanted to share some of the top business lessons I’ve heard as the host of Honeybook’s Independent Business Podcast to help us all keep up that new year energy (and hit some of the goals we have set four ourselves this year!). […]

Feeling like you’ve tried every marketing strategy out there but still not seeing big results? Well, let’s talk about the magic ingredient you might be missing: storytelling! In my journey as a storytelling strategist, I’ve noticed something pretty universal. When your marketing messages skip the storytelling aspect, it is costing you sales. Without being too […]

It’s still a “pinch me” moment that I get to host Honeybook’s Independent Business Podcast! I get to interview absolutely INCREDIBLE entrepreneurs (across industries!), but today, I want to highlight one person in particular: Candice Coppola. She’s actually the TOP affiliate income earner with Honeybook, and she’s made over half a million dollars over the […]