Storytelling is the secret that makes brands memorable and magnetic. It’s not just about selling a product—it’s about creating connections, sparking emotions, and turning audiences into loyal communities. As someone who knows the power of a good narrative, I can tell you this: the importance of storytelling in marketing is only growing. Think about it. […]

We’ve all been there. You’re getting ready for Black Friday, your inbox is blowing up with emails, and let’s be honest, 90% of them go straight to the trash. Now, imagine if your emails could avoid that dreaded “delete” button and actually stand out. Yeah, that’s the goal. But here’s the thing—Black Friday email marketing […]

We all know email marketing is something we should be doing, but actually sending those emails can feel like a chore. That’s where a solid email marketing strategy—focused on storytelling—comes in! Storytelling turns your emails into content people actually want to read. Why? Because everyone loves a good story! It’s human, relatable, and taps into […]

If you’re a small business owner trying to make waves in the overwhelming ocean of social media, you’ve probably felt like you’re drowning in digital marketing challenges. Trust me, I’ve been there, done that, and got the “I Survived Algorithm Changes” t-shirt. But fear not! I’m here to throw you a lifeline and help you […]

If you’re thinking about starting a podcast (or upping the quality of your current tech tools), I’m going to share exactly why I love Riverside for podcasting today. If you’ve tuned into my podcast Here’s the Tea with Akua (and if you haven’t, what are you waiting for?), you’ve experienced the audio magic firsthand. But […]

If you’re a small business owner, you know referrals are like GOLD! They drive growth and bring in new clients (and they’re usually kind of the best clients, right?). But how do you get more referrals? It probably won’t surprise you that I believe the secret lies in the power of storytelling! Yes, you read […]

Let’s spill the tea on something I recently dove headfirst into – revamping my email nurture sequence in Flodesk. And oh, what a journey it’s been! As a storytelling strategist, I’m always preaching the gospel of the power of stories, but applying that to my own emails? Let’s just say – it was fun putting […]

Feeling like you’ve tried every marketing strategy out there but still not seeing big results? Well, let’s talk about the magic ingredient you might be missing: storytelling! In my journey as a storytelling strategist, I’ve noticed something pretty universal. When your marketing messages skip the storytelling aspect, it is costing you sales. Without being too […]

Whether you dream of commanding the stage with confidence, captivating listeners on your podcast, or simply leaving a lasting impression in the minds of your audience, I’m here to help. And the secret to helping you become a better speaker? STORYTELLING. So it goes without saying, you are in the right place. Through the power […]

It’s still a “pinch me” moment that I get to host Honeybook’s Independent Business Podcast! I get to interview absolutely INCREDIBLE entrepreneurs (across industries!), but today, I want to highlight one person in particular: Candice Coppola. She’s actually the TOP affiliate income earner with Honeybook, and she’s made over half a million dollars over the […]

Does anyone else feel like 2024 is already flying by? Today, we’re diving into the wild west of 2024 marketing trends where we are seeing a huge shift in how we tell stories that connect and convert your audience. We’re talking about making your marketing stories stick by keeping it 100% real, flipping the script […]

All online entrepreneurs can relate this: you love sharing your message on social media and connecting with your followers, but constantly churning out content gets exhausting. Your success on social media depends on your consistency. How do you show up every day and post new content that your followers will love? Where do you get […]